Did you know there are 1440 minutes in a day?  Well, that’s how long the 1440 Long Wear Eyeliner will last.  

This innovative, lightweight liner is the new heavyweight in the category.  It will give you 24 hours of vibrant, high impact color that is waterproof, transfer proof, budge proof and smudge proof.  

Through its TruGlide Technology, it makes applying eyeliner easier than ever.  The formula uses advanced ingredients to create an ultra-creamy, tug-free, soft-glide application that lays down vibrant, rich color, evenly without the need for a makeup artist hand.

1440 Long Wear Eyeliner is Vegan, Cruelty-Free - and it’s formulated without BHT.  

Another great benefit is the pencil always sharpens to a fine tip for detailed application.  With 1440 you can line, wing, and draw outside the lines with this new champion eyeliner.

DIRECTIONS:

Apply precise lines or smudge before product dry down (within 30 seconds of application) for a smokey look.